Introduction

This article introduces the GrabX Decision Engine, an internal open-source package that offers a comprehensive framework for designing and analysing experiments conducted on online experiment platforms. The package encompasses a wide range of functionalities, including a pre-experiment advisor, a post-experiment analysis toolbox, and other advanced tools. In this article, we explore the motivation behind the development of these functionalities, their integration into the unique ecosystem of Grab’s multi-sided marketplace, and how these solutions strengthen the culture and calibre of experimentation at Grab.

Background

Today, Grab’s Experimentation (GrabX) platform orchestrates the testing of thousands of experimental variants each week. As the platform continues to expand and manage a growing volume of experiments, the need for dependable, scalable, and trustworthy experimentation tools becomes increasingly critical for data-driven and evidence-based
decision-making.

In our previous article, we presented the Automated Experiment Analysis application, a tool designed to automate data pipelines for analyses. However, during the development of this application for Grab’s experimenter community, we noticed a prevailing trend: experiments were predominantly analysed on a one-by-one, manual basis. While such a federated approach may be needed in a few cases, it presents numerous challenges at
the organisational level:

• Lack of a contextual toolkit: GrabX facilitates executing a diverse range of experimentation designs, catering to the varied needs and contexts of different tech teams across the organisation. However, experimenters may often rely on generic online tools for experiment configurations (e.g. sample size calculations), which were not specifically designed to cater to the nuances of GrabX experiments or the recommended evaluation method, given the design. This is exacerbated by the fact
  that most online tutorials or courses on experimental design do not typically address the nuances of multi-sided marketplaces, and cannot consider the nature or constraints of specific experiments.
• Lack of standards: In this federated model, the absence of standardised and vetted practices can lead to reliability issues. In some cases, these can include poorly designed experiments, inappropriate evaluation methods, suboptimal testing choices, and unreliable inferences, all of which are difficult to monitor and rectify.
• Lack of scalability and efficiency: Experimenters, coming from varied backgrounds and possessing distinct skill sets, may adopt significantly different approaches to experimentation and inference. This diversity, while valuable, often impedes the transferability and sharing of methods, hindering a cohesive and scalable experimentation framework. Additionally, this variance in methods can extend the lifecycle of experiment analysis, as disagreements over approaches may give rise to
  repeated requests for review or modification.

Solution

To address these challenges, we developed the GrabX Decision Engine, a Python package open-sourced internally across all of Grab’s development platforms. Its central objective is to institutionalise best practices in experiment efficiency and analytics, thereby ensuring the derivation of precise and reliable conclusions from each experiment.

In particular, this unified toolkit significantly enhances our end-to-end experimentation processes by:

• Ensuring compatibility with GrabX and Automated Experiment Analysis: The package is fully integrated with the Automated Experiment Analysis app, and provides analytics and test results tailored to the designs supported by GrabX. The outcomes can be further used for other downstream jobs, e.g. market modelling, simulation-based calibrations, or auto-adaptive configuration tuning.
• Standardising experiment analytics: By providing a unified framework, the package ensures that the rationale behind experiment design and the interpretation of analysis results adhere to a company-wide standard, promoting consistency and ease of review across different teams.
• Enhancing collaboration and quality: As an open-source package, it not only fosters a collaborative culture but also upholds quality through peer reviews. It invites users to tap into a rich pool of features while encouraging contributions that refine and expand the toolkit’s capabilities.

The package is designed for everyone involved in the experimentation process, with data scientists and product analysts being the primary users. Referred to as experimenters in this article, these key stakeholders can not only leverage the existing capabilities of the package to support their projects, but can also contribute their own innovations. Eventually, the experiment results and insights generated from the package via the Automated Experiment Analysis app have an even wider reach to stakeholders across all functions.

In the following section, we go deeper into the key functionalities of the package.

Feature details

The package comprises three key components:

• An experimentation trusted advisor
• A comprehensive post-experiment analysis toolbox
• Advanced tools

These have been built taking into account the type of experiments we typically run at Grab. To understand their functionality, it’s useful to first discuss the key experimental designs supported by GrabX.

A note on experimental designs

While there is a wide variety of specific experimental designs implemented, they can be bucketed into two main categories: a between-subject design and a within-subject design.

In a between-subject design, participants — like our app users, driver-partners, and merchant-partners — are split into experimental groups, and each group gets exposed to a distinct condition throughout the experiment. One challenge in this design is that each participant may provide multiple observations to our experimental analysis